Custom Branding Design For Female-Led Small Businesses

Does your current branding really reflect the business you’ve grown?

IF NOT, I’M GONNA GUESS YOU...

Are over feeling like you’re stuck with branding that doesn’t even match your vibe

Are tired of attracting people who don't value your worth or align with your brand

Know you’re long past the logo you DIYed back when you were just starting out

totally get it, we’ve
all been there

Not many brand designers will admit this, but a templated logo is where a lot of brands started, including mine

*Gasp* “But you’re a brand designer.” I know, I know... let me explain. 

Of course everyone wants to act like they’ve had their shit together since the very beginning, but that’s rarely the case. Before I knew anything about custom branding or how crucial it really is, I also all-too-randomly picked a logo template that looked cute(ish), typed in my then “copywriting” business name, and took it straight to Insta, excited that I officially had a logo. 

And while it may work as a quick fix for the beginning, it’s far from a sustainable solution. Sure, it's easy, it's free, it’s better than what you had originally (which was nothing)—but it’s also just pouring fertilizer over rocky soil. And for your brand to bloom and reach its full potential, it needs to be planted in solid ground.

Now it’s time for custom branding designed with strategy infused at the roots that makes ideal clients feel like they’ve found the place they belong

INTRODUCING...

Brand Bloomer

A custom visual identity that makes dream clients hyped to engage with your brand and buy from you, launched in just three weeks. 

IF YOU’RE LIKE “SIGN ME TF UP!”

Here are all the details

  • Strategy questionnaire & call

  • Logo suite

  • Color palette

  • Typography system

  • Photobank & image direction

  • Customer persona

  • Brand guide

  • Brand elements added to your Canva Pro account (suggested)

Timeline: 3 weeks | Investment: 2950 USD

  • "Her expertise goes beyond beautiful branding; she creates strategic, meaningful visuals that elevate your entire business. Now my branding feels cohesive and genuinely reflective of who I am and how I want to show up in my business."

    - Ashleigh, ADHD Coach

  • “If I could give her 10 stars, I would. Giuliana is a dream to work with. I got stuck trying to do it myself and then she came in and just whipped it all up. It all looks better than I could have imagined. Thanks for bringing my business to life G!!!”

    - Jen, Self-love influencer

  • "Giuliana's very easy to work with and it was very easy to communicate my concerns and ideas with her. I love that she took my basic ideas and brought them into fruition in a more beautiful way than I could have imagined for myself."

    - Taylor, Esthetician

The custom branding design process

HARVESTING INSPIRATION

The Thursday or Friday before your start date, we'll have a strategy call to go over the questionnaire you filled out. This will help me get clear on details, which I’ll use as the backbone to build your branding off of. Within the first few days, I'll send over a moodboard with creative direction elements that you’ll give feedback on by the end of the week.

DESIGNING YOUR BRANDING

Week 2, you get to carry on with business as normal. Just be sure to keep your inbox nearby in case an email needs responding to while I’m designing. Week 1 gives me all the background info needed to be able to build a brand that aligns with your dream clients, so your job here is pretty much halfway done already.

REFINING & CELEBRATING

The final week is for revising your brand design and packaging it all up (2 rounds of revisions are included, but usually clients only end up needing 1). If you booked Website in a Week along with Brand Bloomer, your web design week will take place directly after this week, so your whole branding & website can launch within just one month!

With custom branding design, you can finally…

  • Have a visual identity that makes your brand unforgettable

  • Start charging what you deserve without people batting an eye

  • Effortlessly connect with your audience and communicate your value

  • Sleep better knowing your branding feels like a literal extension of you

  • Plaster your beautiful branding everywhere the sunlight hits

speaking of plastering your
branding everywhere

Do you know where your branding makes the biggest impact?

If you Said on your website, you’re already a step ahead

Great branding builds connections, but your website is where the money moves. A website that’s not doing your branding any justice is equivalent to a fully bloomed flower bed hidden by a bunch of weeds. Let’s make sure your entire online presence truly works together so your dream clients feel nurtured and ready to book with you.

Launch your branding and website in a month

*Includes everything in Website in a Week and Brand Bloomer*

Timeline: 4 weeks | Starting at 6400 USD

THE EXCITEMENT OVERLOAD IS REAL

When you get a glimpse of your new branding, you’ll be sending me messages like these:

Isn’t it about time for branding that lets you be seen as you in your business?

If You’re curious what our project together could look like

See what’s already bloomed inside my portfolio