esthetician website design
Skin Invidia
Mandie of Skin Invidia reached out wanting to redesign her skincare studio’s website, but the scope of the project quickly migrated to including branding when we realized she needed more than just her preexisting logo. Her previous website was built on Vagaro, which is a business management platform and online marketplace for the wellness industry. She loved the management side of Vagaro, but wanted her esthetician website built on a platform that allowed for more design freedom so she could finally have a dream site that really expressed her vibe. With a custom website design on Squarespace and a Vagaro booking integration directly on her site, Skin Invidia’s clients get to have a great experience while visiting the site and booking appointments.
VIBE: boho, moody, moons and triangles
SCOPE OF WORK:
Color palette
Typography selection
Branding elements
Squarespace website design
Vagaro integration
Prompted filler text & suggested copy
Copyediting
AFTER
BEFORE
BEHIND THE DESIGN
Mandie came to me with an existing logo and beautiful branding photography, but that’s as far as her branding went. With her studio’s style and ideal clients in mind, I selected typography and created a neutral color palette with earthy pops of color. Triangles and moons were sprinkled throughout the design to add a boho feeling to her esthetician website design.
STRAIGHT OUTTA MANDIE’S MOUTH
